Case Study

Anjung Meriah

Transforming a legacy SME into a modern digital authority. We re-architected their user journey to convert passive traffic into high-value leads.

2x

Lead Capture Rate

100%

Client Satisfaction

45%

Increase in Engagement

The Challenge

Anjung Meriah, a legacy SME in the events and hospitality space, was struggling with brand perception. Their existing website felt outdated, failed to communicate their expertise, and most critically—it wasn't converting visitors into leads.

The site received decent traffic, but visitors would browse and leave without taking action. There was no clear path to engagement, no compelling reason to contact, and no way to capture high-value leads. The brand felt disconnected from its modern, professional service offering.

The question: How do we transform a legacy brand into a modern digital authority that converts passive traffic into high-value leads?

The Solution

We re-architected Anjung Meriah's entire digital presence—from brand identity to user journey—creating a modern platform that positions them as industry leaders and converts visitors into clients.

Brand Re-Architecture

We redesigned the visual identity to reflect modern professionalism while maintaining the brand's authentic Malaysian heritage. The new aesthetic communicates expertise, trust, and innovation.

Strategic User Journey

We mapped out a conversion-focused user journey with clear calls-to-action, compelling case studies, and strategic lead capture points. Every page element guides visitors toward engagement.

Content Strategy

We developed a content framework that showcases expertise, builds trust, and positions Anjung Meriah as the go-to authority in their space. Every piece of content serves a conversion purpose.

Lead Capture System

We implemented intelligent lead capture forms, strategic CTAs, and automated follow-up systems. The platform now converts passive traffic into qualified leads at 2x the previous rate.

Technical Architecture

Frontend

  • • React 18
  • • Next.js (SSR/SSG)
  • • Tailwind CSS
  • • Framer Motion

Backend

  • • Node.js
  • • Custom CMS
  • • RESTful API
  • • Database Integration

Features

  • • SEO Optimization
  • • Analytics Integration
  • • Lead Capture Forms
  • • Performance Monitoring

The Impact

Anjung Meriah transformed from a legacy brand into a modern digital authority. The platform now captures leads at 2x the previous rate, with 100% client satisfaction and significantly increased brand engagement.

100% Client Satisfaction

Ready to Transform Your Brand?

Let's discuss how we can re-architect your digital presence to convert visitors into clients.